Transit

The short answer

Transit DOOH (digital bus shelters, rail platforms, urban panels) has no published rate card from any major seller; it is quote-only through exclusive contract holders like OUTFRONT (NYC MTA) and JCDecaux OUTFRONT Media 2026 JCDecaux 2026. It was also the fastest-growing OOH segment in 2025, up 9.2% OAAA FY2025.

Why there is no rate card

Transit inventory runs through exclusive, multi-year concession contracts between a transit authority and one seller. In New York that is OUTFRONT with the MTA OUTFRONT Media 2026; JCDecaux holds equivalent positions in many global metros JCDecaux 2026. One seller per system means no price competition on identical inventory, and no published rates. You are quoted a package: a screen mix, station list and flight length priced as one line.

What you are buying

Formats skew portrait 9:16: shelter panels, platform screens, urban panels. Design vertical first; a repurposed 14:48 bulletin creative will fail here.
Dwell time beats roadside: waiting passengers read longer copy than drivers at highway speed.
Packages bundle stations and screen counts; ask for the per-screen list, not just the package total, so you can compare quotes.

How to get a defensible number

Get two quotes minimum: the system contract holder and a programmatic route into the same screens where one exists (much urban panel inventory trades through SSPs; see pDOOH). Put the quote-only status in your deck footnote; a range you were quoted is still a range, and the deck page shows how to present it without a published benchmark.

Adjacent formats: street furniture. Sellers: OUTFRONT, JCDecaux. NYC context: New York rates. Bands: rate board.