The stat sheet
Every figure stamped: publisher, vintage, and the date we checked it, all resolvable in proof-of-play. Last verified 22 October 2026. If a number is not here, we could not trace it to a primary source, and neither should your deck.
How fast is DOOH growing, relatively?
Digital grew 10.5% inside an OOH market growing 3.6% OAAA FY2025: digital is the growth engine, static the ballast. Programmatic grows faster still (forecast +22.6% in 2025, reaching $1.22B in 2026) from a smaller base eMarketer (via StackAdapt) 2026 forecast. The UK shows the endgame: 67% digital share of a market that still grew only 2.6% overall Outsmart (UK OOH trade body) FY2025; digitization shifts share within OOH more than it grows OOH.
Numbers we deliberately exclude
- Global screen counts: vendor decks circulate figures with no auditable source; we found none worth stamping.
- Average discount percentages off rate cards: undocumented anywhere neutral (what is documented).
Context: what is DOOH, 2026 trends, the UK market. Rates, as opposed to market stats: the rate board.