Proof of play

How Much Does a Billboard Cost? (2026 guide) · vintage: 2026

Digital billboard CPMs $5-$18 in most US markets ($20-$25 for premium units); digital boards $3,500-$25,000 per 4-week rotation; small markets under $1,000; per-city pages such as Evansville, IN, where entry-level billboards start at about $900 per 4 weeks (adquick.com/billboard-cost/evansville-city-indiana).

Access note: adquick.com sits behind a Cloudflare bot wall. Figures captured from the search-indexed copy of AdQuick's own page, not from an aggregator. If the live page and our copy ever disagree, the live page wins.

https://www.adquick.com/billboard-cost

Blip pricing page · vintage: 2026

Pay-per-play auction starting at a published $0.01 per 8-second play floor; no minimum spend or contracts; real-time rates shown for 3,500+ billboards before purchase; Blip's own comparison anchor for traditional 4-week leases is a $3,953 national average, $250 rural to $100,000+ premium.

https://www.blipbillboards.com/pricing/

Blindspot self-serve DOOH (site + published per-play pricing) · vintage: 2026

Hourly self-serve booking across 3M+ screens, campaigns from $50 (homepage); per-play prices from about $0.23 on urban screens, a median near $0.52 a play across two dozen major cities, and about $40 a play for a Times Square spectacular (Blindspot platform data, published on its DOOH CPM benchmarks and digital-vs-traditional pages).

https://seeblindspot.com/dooh-cpm-benchmarks/

Adomni FAQ: what does it cost to advertise using Adomni? · vintage: 2026

Pricing displayed by media type and device at campaign build; Adomni states the average eCPM across all media types is approximately $12.00, with high-profile locations such as Times Square priced higher; no minimum budget required for 99% of connected screens.

https://www.adomni.com/faq

StackAdapt: Navigating DOOH advertising budget challenges · vintage: 2026

StackAdapt states that DOOH CPMs generally range from $2 to $15 depending on screen type and campaign scope, with iconic screens such as Times Square more expensive. A vendor content claim, not an audited market benchmark.

https://www.stackadapt.com/resources/blog/digital-out-of-home-advertising-costs

Out of Home Advertising Revenue Reaches Record $9.46 Billion · vintage: FY2025, published March 2026

US OOH revenue $9.46B in 2025, up 3.6%; digital accounted for 36.3% of OOH revenue and grew 10.5% year over year; transit was the fastest-growing segment, up 9.2%; 19 consecutive growth quarters; Q4 revenue up 4.8%.

https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/

Programmatic DOOH ad spending forecast, as published in StackAdapt OOH advertising statistics · vintage: 2026 forecast

eMarketer forecast reproduced by StackAdapt: US programmatic DOOH ad spending projected to climb 22.6% year over year in 2025 and reach $1.22B in 2026. eMarketer’s own report is paywalled; we cite the published reproduction.

https://www.stackadapt.com/resources/blog/ooh-advertising-statistics

Out of Home Reports Highest Ever Annual Revenue of £1.44bn in 2025 · vintage: FY2025, published February 2026

UK OOH revenue £1.44bn in 2025, up 2.6%, a record; DOOH is 67% of annual UK OOH revenue (69% in Q4); DOOH grew 3.2%, classic OOH 1.3%; H2 growth 3.8% vs 1.2% in H1.

https://www.outsmart.org.uk/site/userfiles/File/20260223104857_Out_of_Home_Revenues_Q4_and_Year_2025_press_release_vF_002.pdf

Lamar Advertising annual report, display counts · vintage: As of 31 December 2025

As of 31 December 2025: approximately 159,300 billboard advertising displays (45 states and Canada), of which approximately 5,500 digital billboard displays (about 33% of billboard advertising net revenues), plus over 144,400 logo sign displays and approximately 40,600 transit advertising displays. Read from the 10-K filed 20 February 2026 on sec.gov.

https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/lamr-20251231.htm

Clear Channel Outdoor announces completion of acquisition by Mubadala Capital (SEC Form 8-K, exhibit 99.1) · vintage: Completed 14 October 2026

Acquisition by Mubadala Capital in partnership with TWG Global completed 14 October 2026, valued at approximately $6.2B; common stock delisted from the NYSE; Wade Davis became CEO, succeeding Scott Wells. Agreed 9 February 2026 at $2.43 per share cash.

https://www.sec.gov/Archives/edgar/data/0001334978/000121390026109385/ea030842201ex99-1.htm

T-Mobile to acquire Vistar Media; close announced March 2025 · vintage: 2025

T-Mobile announced the Vistar Media acquisition in January 2025 at roughly $600M and confirmed the close in 2025, folding the largest DOOH-native SSP/DSP into a carrier advertising business with first-party movement data.

https://www.t-mobile.com/news/business/t-mobile-advertising-acquires-blis-and-closes-vistar-media

Geopath audience measurement (US OOH measurement currency) · vintage: Ongoing

No rates. Cited for how US OOH impressions are defined and audited: audience location data plus circulation and visibility research, not ad-server counts.

https://geopath.org

Designated Market Area (DMA) definitions and rankings · vintage: Ongoing

No rates. Cited for DMA definitions used in our market-tier labels (top-10, mid, small).

https://www.nielsen.com

How to advertise with Lamar (buying process + spec sheets) · vintage: 2026

No public rate card. Cited for the direct-buy process, flight structure, and published creative spec sheets. Pricing is quote-only through local reps.

https://www.lamar.com/howtoadvertise

OUTFRONT formats, transit contracts and creative specs · vintage: 2026

No public rate card. Cited for format coverage (including MTA transit and Times Square inventory) and published creative spec guidance. Pricing is quote-only.

https://www.outfront.com

JCDecaux formats and markets · vintage: 2026

No public rate card. Cited for street furniture, transit and airport format coverage and for the VIOOH programmatic route. Pricing is quote-only.

https://www.jcdecaux.com

Vistar Media platform (DOOH SSP + DSP) · vintage: 2026

No published take rates or minimums. Cited for how a pDOOH transaction flows and for place-based supply aggregation. Fees are quote-only.

https://www.vistarmedia.com

Hivestack platform · vintage: 2026

No published take rates or minimums. Cited for its SSP/DSP roles and international footprint. Fees are quote-only.

https://www.hivestack.com

Broadsign CMS + Reach SSP · vintage: 2026

No published buyer pricing. Cited for the screen CMS layer and the Reach SSP role in the fee stack.

https://broadsign.com

Place Exchange SSP · vintage: 2026

No published take rates. Cited for its SSP role, per-impression transaction model, and in-store retail supply.

https://www.placeexchange.com

The Trade Desk DOOH channel · vintage: 2026

No published all-in DOOH fee schedule. Cited for the DSP route: buying DOOH from an existing seat alongside other channels. Platform fees are set in each buyer's master service agreement, quote-only.

https://www.thetradedesk.com

Firefly rideshare and taxi-top network · vintage: 2026

No public rate card. Cited for coverage and format only. Pricing is quote-only.

https://www.fireflyon.com

Captivate elevator and office network · vintage: 2026

No public rate card. Cited for venue coverage and audience description. Pricing is quote-only.

https://www.captivate.com

Clear Channel Outdoor formats and markets · vintage: 2026

No public rate card. Cited for US billboard, street furniture and airport division coverage. Pricing is quote-only.

https://www.clearchanneloutdoor.com

VIOOH programmatic SSP (JCDecaux-founded) · vintage: 2026

No published take rates. Cited for the programmatic route into JCDecaux and partner inventory.

https://www.viooh.com