Proof of play
In DOOH, a proof-of-play log is the ad server's record that a spot actually ran. This register is our version for numbers: the record that every figure on this site actually appeared in a primary source. Each entry lists the URL, the publisher, the vintage of the figure, and the date we last checked it.
RATES CHECKED 31 JULY 2026
The quote-only policy
Most DOOH sellers publish no pricing. When that is true we write "quote-only" and stop. We do not infer a rate from job boards, forum posts, or averages of other vendors, and we do not launder someone else's guess by citing it. A page on this site will tell you a number is missing before it will show you a made-up one.
We sell no screens, run no DSP, and take no commission from any seller named here. Corrections: about page has the route in.
The register
AdQuick
checked 2026-07-31How Much Does a Billboard Cost? (2026 guide) · vintage: 2026
Digital billboard CPMs $5-$18 in most US markets ($20-$25 for premium units); digital boards $3,500-$25,000 per 4-week rotation; small markets under $1,000; per-city starting prices such as Evansville from about $900.
Access note: adquick.com sits behind a Cloudflare bot wall. Figures captured from the search-indexed copy of AdQuick's own page, not from an aggregator. If the live page and our copy ever disagree, the live page wins.
Blip Billboards
checked 2026-07-31Blip pricing page · vintage: 2026
Pay-per-play auction starting at a published $0.01 per 8-second play floor; no minimum spend or contracts; real-time rates shown for 3,500+ billboards before purchase; Blip's own comparison anchor for traditional 4-week leases is a $3,953 national average, $250 rural to $100,000+ premium.
Blindspot
checked 2026-07-31Blindspot self-serve DOOH (site + published examples) · vintage: 2026
Hourly self-serve booking across 3M+ screens, campaigns from $50; published per-play examples: about $0.23 per play on a cheap urban panel, about $0.52 global median, about $40 per play in Times Square; worked example of $24,700 for 102 screens over two weeks.
Adomni
checked 2026-07-31Adomni help center: pricing of digital out of home inventory · vintage: 2026
CPM-priced self-serve inventory with no minimum budget for nearly all inventory; Adomni states an average eCPM of roughly $12 across all media types, with premium locations such as Times Square priced higher.
https://www.adomni.com/help-center/pricing-of-digital-out-of-home-inventory
StackAdapt
checked 2026-07-31StackAdapt DOOH channel page · vintage: 2026
StackAdapt advertises DOOH CPMs of $2-$15 through its self-serve DSP. This is a vendor claim about its own supply mix, not an audited market benchmark; treat it as the optimistic end of pDOOH pricing.
OAAA
checked 2026-07-31Out of Home Advertising Revenue Reaches Record $9.46 Billion · vintage: FY2025, published March 2026
US OOH revenue $9.46B in 2025, up 3.6%; digital accounted for 36.3% of OOH revenue and grew 10.5% year over year; transit was the fastest-growing segment, up 9.2%; 19 consecutive growth quarters; Q4 revenue up 4.8%.
https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/
eMarketer
checked 2026-07-31Out-of-Home Forecast and Trends 2026 · vintage: 2026 forecast
US programmatic DOOH spend forecast at $1.22B for 2026, up 22.6% year over year; programmatic makes up about 30% of DOOH category revenue. Note: the '65% programmatic' figure often quoted in trade decks is a 2029 projection, not a 2026 actual.
https://emarketer.com/content/out-of-home-forecast-trends-2026
Outsmart (UK OOH trade body)
checked 2026-07-31Out of Home Reports Highest Ever Annual Revenue of £1.44bn in 2025 · vintage: FY2025, published February 2026
UK OOH revenue £1.44bn in 2025, up 2.6%, a record; DOOH is 67% of annual UK OOH revenue (69% in Q4); DOOH grew 3.2%, classic OOH 1.3%; H2 growth 3.8% vs 1.2% in H1.
Lamar Advertising (SEC 10-K, FY2025)
checked 2026-07-31Lamar Advertising annual report, display counts · vintage: As of 31 December 2025
Approximately 159,300 billboard displays of which about 5,500 are digital, plus 144,400 logo displays and 40,600 transit displays. Retrieved via the indexed 10-K summary; the filing itself is on sec.gov under CIK 899045.
Clear Channel Outdoor (investor release)
checked 2026-07-31Clear Channel agrees to be acquired by Mubadala Capital and TWG Global for $6.2 billion · vintage: Announced 9 February 2026
All-cash take-private at $2.43 per share, $6.2B enterprise value, 71% premium to the October 2025 unaffected price; $3B of new equity earmarked to cut debt; expected close by end of Q3 2026.
T-Mobile Newsroom
checked 2026-07-31T-Mobile to acquire Vistar Media; close announced March 2025 · vintage: 2025
T-Mobile announced the Vistar Media acquisition in January 2025 at roughly $600M and confirmed the close in 2025, folding the largest DOOH-native SSP/DSP into a carrier advertising business with first-party movement data.
https://www.t-mobile.com/news/business/t-mobile-advertising-acquires-blis-and-closes-vistar-media
Geopath
checked 2026-07-31Geopath audience measurement (US OOH measurement currency) · vintage: Ongoing
No rates. Cited for how US OOH impressions are defined and audited: audience location data plus circulation and visibility research, not ad-server counts.
Nielsen
checked 2026-07-31Designated Market Area (DMA) definitions and rankings · vintage: Ongoing
No rates. Cited for DMA definitions used in our market-tier labels (top-10, mid, small).
Lamar Advertising
checked 2026-07-31How to advertise with Lamar (buying process + spec sheets) · vintage: 2026
No public rate card. Cited for the direct-buy process, flight structure, and published creative spec sheets. Pricing is quote-only through local reps.
OUTFRONT Media
checked 2026-07-31OUTFRONT formats, transit contracts and creative specs · vintage: 2026
No public rate card. Cited for format coverage (including MTA transit and Times Square inventory) and published creative spec guidance. Pricing is quote-only.
JCDecaux
checked 2026-07-31JCDecaux formats and markets · vintage: 2026
No public rate card. Cited for street furniture, transit and airport format coverage and for the VIOOH programmatic route. Pricing is quote-only.
Vistar Media
checked 2026-07-31Vistar Media platform (DOOH SSP + DSP) · vintage: 2026
No published take rates or minimums. Cited for how a pDOOH transaction flows and for place-based supply aggregation. Fees are quote-only.
Hivestack (Perion)
checked 2026-07-31Hivestack platform · vintage: 2026
No published take rates or minimums. Cited for its SSP/DSP roles and international footprint. Fees are quote-only.
Broadsign
checked 2026-07-31Broadsign CMS + Reach SSP · vintage: 2026
No published buyer pricing. Cited for the screen CMS layer and the Reach SSP role in the fee stack.
Place Exchange
checked 2026-07-31Place Exchange SSP · vintage: 2026
No published take rates. Cited for its SSP role, per-impression transaction model, and in-store retail supply.
The Trade Desk
checked 2026-07-31The Trade Desk DOOH channel · vintage: 2026
No published all-in DOOH fee schedule. Cited for the DSP route: buying DOOH from an existing seat alongside other channels. Platform fees are set in each buyer's master service agreement, quote-only.
Firefly
checked 2026-07-31Firefly rideshare and taxi-top network · vintage: 2026
No public rate card. Cited for coverage and format only. Pricing is quote-only.
Captivate
checked 2026-07-31Captivate elevator and office network · vintage: 2026
No public rate card. Cited for venue coverage and audience description. Pricing is quote-only.
Clear Channel Outdoor
checked 2026-07-31Clear Channel Outdoor formats and markets · vintage: 2026
No public rate card. Cited for US billboard, street furniture and airport division coverage. Pricing is quote-only.
VIOOH
checked 2026-07-31VIOOH programmatic SSP (JCDecaux-founded) · vintage: 2026
No published take rates. Cited for the programmatic route into JCDecaux and partner inventory.
See the numbers in use: rate board, planner, FAQ.