Formats: what a screen is
Seven format families cover nearly all US DOOH inventory. Digital is 36.3% of a record $9.46B US OOH market OAAA FY2025, but only one family carries a published CPM band; the rest are quote-only, and this page says which is which. Pick formats for the job: awareness wants roadside reach, proximity wants place-based and street-level.
Rate $5-$18 CPM most US markets; $20-$25 premium units AdQuick 2026
Entry $3,500-$25,000 per 4-week rotation; small markets under $1,000
Rate $0.01/play published floor (Blip); ~$0.23 cheap urban to ~$0.52 global median per play (Blindspot) Blip Billboards 2026Blindspot 2026
Entry No minimum spend (Blip, published); campaigns from $50 (Blindspot)
Rate $2-$15 CPM advertised by StackAdapt; ~$12 average eCPM published by Adomni StackAdapt 2026Adomni 2026
Entry No minimum budget on Adomni (published); DSP terms vary
Rate Quote-only. No major transit seller publishes a rate card. OUTFRONT Media 2026JCDecaux 2026
Entry Packages priced by contract holder (OUTFRONT, JCDecaux)
Rate Quote-only. Municipal-contract inventory, no published rates. JCDecaux 2026Clear Channel Outdoor 2026
Entry Sold by contract holders (JCDecaux, Clear Channel)
Rate Quote-only. Premium dwell-time inventory, no published rates. JCDecaux 2026Clear Channel Outdoor 2026
Entry Sold by airport concession holders (JCDecaux, Clear Channel Airports)
Rate Quote-only for 4-week leases; ~$40 per play in Times Square published by Blindspot's self-serve route Blindspot 2026OUTFRONT Media 2026
Entry Landmark leases negotiated; per-play access from self-serve platforms
Rate Quote-only. Priced inside retail media network deals. Place Exchange 2026
Entry Sold by retail media networks and via SSPs (Place Exchange)
Format guides
- Digital billboards · The published-band format: $5-$18 CPM, $3,500-$25,000 per 4-week flight
- Transit · Shelters, rail, urban panels; exclusive agency contracts, quote-only
- Street furniture · Kiosks, bike share, city panels; municipal contracts
- Place-based · Gyms, elevators, bars, pharmacies; heavily programmatic
- Retail media screens · In-store screens; priced inside retail media deals
- Airport · Premium dwell-time inventory, quote-only
- Spectaculars · Times Square class; ~$40/play published self-serve example
Rates swing more by market tier than by format: see markets and the full rate board. Measurement definitions come from Geopath Geopath Ongoing.