Street furniture

The short answer

Street furniture means ad structures on public rights-of-way: digital kiosks, bus shelter panels, bike-share stations, city information panels. It is sold by municipal contract holders, chiefly JCDecaux (the category's global leader) and Clear Channel in the US JCDecaux 2026 Clear Channel Outdoor 2026. No published rates; quote-only.

The municipal contract model

Cities tender street furniture as a concession: the seller builds and maintains shelters and kiosks, the city takes a revenue share, and the seller gets exclusive ad rights for years. JCDecaux built its global position on exactly this trade JCDecaux 2026. Practical consequence: availability is city-by-city, one seller per city for a given structure type, and rates surface only in quotes.

When it beats bulletins

Pedestrian proximity: eye-level screens near retail doors, not 500 feet up a highway.
Dwell: people wait at shelters and read kiosks; longer copy and QR codes become usable.
Coverage: a kiosk network blankets a downtown grid in a way roadside cannot.
The trade-off: single-screen audiences are small, so plans buy networks, not units, and network packages are where quotes get opaque; itemise them.

Getting to a number

Ask the contract holder for the network package quote, then ask which of those screens are reachable programmatically; street furniture is increasingly listed on SSPs, which gives you a second price for the same glass (see how pDOOH works). Two prices make one negotiation.