The rate board
Digital billboard CPMs run $5-$18 in most US markets, $20-$25 premium AdQuick 2026; per-play buying starts at a published $0.01 floor Blip Billboards 2026. Everything else on this board is either a named vendor claim or quote-only. Rates checked 31 July 2026.
$5-$18 CPM most US markets; $20-$25 premium units AdQuick 2026
$3,500-$25,000 per 4-week rotation; small markets under $1,000
published band
$0.01/play published floor (Blip); ~$0.23 cheap urban to ~$0.52 global median per play (Blindspot) Blip Billboards 2026Blindspot 2026
No minimum spend (Blip, published); campaigns from $50 (Blindspot)
per play
$2-$15 CPM advertised by StackAdapt; ~$12 average eCPM published by Adomni StackAdapt 2026Adomni 2026
No minimum budget on Adomni (published); DSP terms vary
vendor claim
Quote-only. No major transit seller publishes a rate card. OUTFRONT Media 2026JCDecaux 2026
Packages priced by contract holder (OUTFRONT, JCDecaux)
quote only
Quote-only. Municipal-contract inventory, no published rates. JCDecaux 2026Clear Channel Outdoor 2026
Sold by contract holders (JCDecaux, Clear Channel)
quote only
- Airport digital16:9
Quote-only. Premium dwell-time inventory, no published rates. JCDecaux 2026Clear Channel Outdoor 2026
Sold by airport concession holders (JCDecaux, Clear Channel Airports)
quote only
Quote-only for 4-week leases; ~$40 per play in Times Square published by Blindspot's self-serve route Blindspot 2026OUTFRONT Media 2026
Landmark leases negotiated; per-play access from self-serve platforms
per play
Quote-only. Priced inside retail media network deals. Place Exchange 2026
Sold by retail media networks and via SSPs (Place Exchange)
quote only
Which figures are asks: direct-buy rate cards are opening positions, not clearing prices; see negotiation. Published self-serve floors (Blip, Adomni) are real transactable prices.
Bands on the board
Market tier moves the number
Top-10 DMA
NYC, LA, Chicago and the other largest Nielsen DMAs
- Premium digital units run $20-$25 CPM against a $5-$18 national band (AdQuick, 2026) AdQuick 2026
- Times Square runs about $40 per play on Blindspot's self-serve route vs a ~$0.52 global median Blindspot 2026
Mid-market DMA
DMAs ranked roughly 11-75
- Most of AdQuick's published $5-$18 digital CPM band and $3,500-$25,000 4-week range lives here AdQuick 2026
Small market
DMAs below roughly 75, plus rural corridors
- Digital flights under $1,000 per 4 weeks; Evansville from about $900 (AdQuick, 2026) AdQuick 2026
- Traditional leases from $250 rural in Blip's published comparison anchor Blip Billboards 2026
UK
London plus regional UK
- No published GBP CPM board exists. Outsmart publishes revenue (£1.44bn 2025, 67% digital), not rates; UK pricing is quote-only Outsmart (UK OOH trade body) FY2025
Per-market detail: markets. Feed these bands into the planner; provenance for every row in proof-of-play.