Markets: where it runs
Market tier moves DOOH price more than any other variable. The same 14:48 digital face runs under $1,000 per 4 weeks in a small market and $20-$25 CPM as a premium top-10 DMA unit AdQuick 2026. Tiers here follow Nielsen DMA rankings Nielsen Ongoing: top-10, mid (roughly 11-75), small (below 75), plus the UK as its own board.
Tier bands, digital bulletins
Top-10 DMA premium units$20 / $22.5 / $25 CPM AdQuick 2026
Published premium band; standard units in these DMAs still price inside $5-$18.
Small marketquote-only, no published band
No published CPM; published flight anchor instead: under $1,000 per 4 weeks, Evansville from ~$900 (AdQuick).
UKquote-only, no published band
No published GBP CPM board. Outsmart publishes revenue, not rates.
Top-10 DMA
NYC, LA, Chicago and the other largest Nielsen DMAs
- Premium digital units run $20-$25 CPM against a $5-$18 national band (AdQuick, 2026) AdQuick 2026
- Times Square runs about $40 per play on Blindspot's self-serve route vs a ~$0.52 global median Blindspot 2026
Mid-market DMA
DMAs ranked roughly 11-75
- Most of AdQuick's published $5-$18 digital CPM band and $3,500-$25,000 4-week range lives here AdQuick 2026
Small market
DMAs below roughly 75, plus rural corridors
- Digital flights under $1,000 per 4 weeks; Evansville from about $900 (AdQuick, 2026) AdQuick 2026
- Traditional leases from $250 rural in Blip's published comparison anchor Blip Billboards 2026
UK
London plus regional UK
- No published GBP CPM board exists. Outsmart publishes revenue (£1.44bn 2025, 67% digital), not rates; UK pricing is quote-only Outsmart (UK OOH trade body) FY2025
Market pages
- New York · transit monopoly + Times Square
- Los Angeles · freeway impression economics
- Chicago · expressways + CTA
- Small markets · where $5k goes far
- United Kingdom · 67% digital, GBP quotes
These tier anchors feed the planner directly; full bands on the rate board.