New York
The short answer
NYC digital billboards price at the top of the national board: premium units run $20-$25 CPM against the $5-$18 band that covers most US markets AdQuick 2026. Times Square trades at about $40 per play on Blindspot's self-serve route Blindspot 2026. Subway and rail inventory is quote-only through OUTFRONT's MTA contract OUTFRONT Media 2026.
Who controls what
- Transit: OUTFRONT holds the MTA contract, which makes it the single conversation for subway and commuter rail screens OUTFRONT Media 2026. One seller, no published card; see transit.
- Times Square: marquee spectaculars are owner-negotiated leases (OUTFRONT among the owners); per-play self-serve access exists at the published ~$40/play example Blindspot 2026. Details: spectaculars.
- Roadside and street-level: multiple owners compete, which is why bulletin quotes in NYC still anchor to the published national band rather than a monopoly price.
A realistic minimum for a visible NYC flight
At $20-$25 CPM, $10,000 buys roughly 400,000-500,000 impressions (10,000 / 25 x 1,000 to 10,000 / 20 x 1,000); in a DMA of this size that is a presence, not a blanket. Plans that need to look citywide start closer to the $50k structure in the two-market plan. Under $5k, buy per-play or a single high-context unit rather than spreading thin.
Compare: Los Angeles, Chicago. Sellers: OUTFRONT. Bands: rate board.