How much does a digital billboard cost per month?

AdQuick's 2026 guide publishes $3,500-$25,000 per 4-week digital rotation in most US markets, with small markets under $1,000 and CPMs of $5-$18 ($20-$25 premium). Per-play alternatives start at Blip's published $0.01 floor.

How much more is digital than a static billboard?

No neutral body publishes a premium percentage, so we won't invent one. Published anchors: digital flights $3,500-$25,000 per 4 weeks (AdQuick 2026) vs Blip's cited $3,953 national average for traditional 4-week leases. Digital buys a loop share; static buys the whole face.

Digital billboards

The short answer

Digital billboard advertising costs $5-$18 CPM in most US markets, $20-$25 for premium units, and $3,500-$25,000 per 4-week rotation; small markets run under $1,000 AdQuick 2026. Pay-per-play alternatives start at a published $0.01 floor Blip Billboards 2026. Rate cards above these bands are asks.

The spec

A roadside digital bulletin is a 14:48-proportion LED face 14:48 selling 8-second spots in a rotating loop, usually shared with up to seven other advertisers. Exact pixel dimensions vary by owner and unit; Lamar and OUTFRONT both publish spec sheets, and you should design to the sheet for the specific unit, not a generic template Lamar Advertising 2026 OUTFRONT Media 2026.

Share-of-loop changes effective cost

Quoted flight prices buy a slot in the loop, not the whole screen. One slot in an 8-spot loop puts you on screen roughly 1/8 of the time; if a rep quotes extra slots, your effective cost per on-screen second falls but your flight cost rises linearly. Ask for the loop length, spot length and slot count in writing; two units with identical 4-week prices can differ 2x in delivered screen time.

Worked math: $10,000 on bulletins

556k

Impressions at $18 CPM

10,000 / 18 x 1,000

Impressions at $5 CPM

10,000 / 5 x 1,000

2-10

Boards, 4 weeks

At $1,000-$5,000 each, market depending

Band from AdQuick 2026. Claim the range in your deck, not the midpoint.

Where the price moves

Market tier: small-market flights run under $1,000 while premium top-10 DMA units hit $20-$25 CPM AdQuick 2026. See New York and small markets.
Buy route: direct 4-week flights vs per-play auctions from a $0.01 published floor Blip Billboards 2026; route math in the $25k test plan.
Static comparison: Blip's published anchor puts traditional 4-week leases at a $3,953 national average, $250 rural to $100k+ premium Blip Billboards 2026; the decision aid is static vs digital.
Creative: highway glance time punishes dense layouts; specs and rules in creative specs.

All bands live on the rate board.