JCDecaux
Media owner (direct)Minimum: quote-only
- Role
- Global leader in street furniture and airport advertising; UK and Europe heavyweight
- Pricing model
- Direct buy by country sales office; programmatic route via VIOOH; no public rate card
- Cheapest published rate
- Quote-only. No published rates. JCDecaux 2026
- Checked
- 2026-07-31 against www.jcdecaux.com
Why it leads street furniture and airports
JCDecaux built the concession trade: install and maintain city furniture or terminal infrastructure, keep exclusive ad rights for years JCDecaux 2026. The result is one-seller-per-city structure in street furniture and one-seller-per-terminal in airports, which is exactly why neither format has a published rate card (street furniture, airport).
Geography
- Europe and UK: dominant; a core seller in the UK's £1.44bn, 67%-digital OOH market Outsmart (UK OOH trade body) FY2025 (UK page).
- Global airports: the largest airport advertising operator across international hubs JCDecaux 2026.
- US: present but not the roadside leader; US bulletin plans usually pair it with Lamar, OUTFRONT or Clear Channel.
The VIOOH route
JCDecaux founded VIOOH as its programmatic SSP VIOOH 2026: DSP buyers reach JCDecaux furniture, rail and airport screens without a country sales office. Fees along that path are quote-only at every hop, so run the working-media check in direct vs programmatic before assuming the programmatic price is the better one. Transit context: transit.