Place Exchange
- Role
- DOOH SSP with per-impression transactions and in-store retail media supply
- Pricing model
- SSP reached through connected DSPs; take rates not published
- Cheapest published rate
- Quote-only. Fees set per agreement. Place Exchange 2026
- Checked
- 2026-07-31 against www.placeexchange.com
The per-impression model
Place Exchange transacts DOOH per impression rather than per play or per flight Place Exchange 2026. For a buyer that means the line item in your DSP report reads like other digital channels: impressions delivered at a clearing CPM. The caveat belongs in the same sentence: those impressions are multiplied exposure estimates under OOH measurement rules Geopath Ongoing, so cross-channel CPM comparisons need the definition footnote (measurement).
What it carries
- Roadside, transit and venue supply from major and mid-tier owners.
- In-store retail media screens, its notable differentiation (the format).
- Reachable from major DSPs including The Trade Desk; you meet it as a supply path, not a login.
Fee-stack position
Same hop as any SSP: between your DSP and the screen owner, at an unpublished take rate. When comparing a Place Exchange-routed buy against direct, use the working-media discipline in direct vs programmatic and the published direct anchors on the rate board. Peer SSPs: Broadsign Reach, Vistar; mechanics in what is pDOOH.