Broadsign
SSPMinimum: quote-only
- Role
- Screen CMS used by media owners worldwide plus the Reach SSP
- Pricing model
- Buyers reach Broadsign-run screens through DSPs connected to Reach; buyer pricing not published
- Cheapest published rate
- Quote-only. Fees set per agreement. Broadsign 2026
- Checked
- 2026-07-31 against broadsign.com
Why a buyer meets it indirectly
Broadsign's core product is the content management system media owners run their screens on: scheduling, loops, playback, proof-of-play logs Broadsign 2026. Its Reach SSP exposes those screens to programmatic demand. When your DSP bids on a screen that runs Broadsign, your money crosses Reach whether you ever heard the name or not: one more take-rate hop, unpublished like the rest.
When the CMS layer actually matters to you
- Proof-of-play: playback logs come from the CMS; if you want play-level verification in your reporting, ask whether the owner's CMS provides exportable logs.
- Dynamic creative: weather, time and data-feed triggers execute at the CMS/ad-server layer; capability differs by owner stack (creative specs).
- Loop mechanics: slot lengths and loop policies are CMS-configured; the numbers you negotiate in negotiation are implemented here.
Fee-stack placement
Buyer to DSP to SSP (Reach) to owner CMS to screen: that is the pipe. Fees at each hop are quote-only, and this is one hop you cannot negotiate directly since the owner picked the CMS, not you. What you can do: know the stack exists and demand the all-in working-media line in writing (route math, pDOOH mechanics). Peer SSP: Place Exchange.