Vistar vs Hivestack
The short answer
Both are DOOH-native SSP-plus-DSP stacks with unpublished take rates and account-negotiated minimums. The observable difference is footprint: Vistar aggregates the deepest US place-based supply and now sits inside T-Mobile T-Mobile Newsroom 2025; Hivestack, under Perion, leans international Hivestack (Perion) 2026. Fees decide nothing here because neither publishes them.
Line by line
| Dimension | Vistar Media | Hivestack |
|---|---|---|
| Owner | T-Mobile (announced ~$600M, closed 2025) | Perion |
| Supply center | US place-based venues (gyms, bars, pharmacies, offices) | International media-owner integrations, APAC/EMEA strength |
| Data pitch | Carrier movement data for screen-level targeting | Standard location and audience segments |
| Fees / minimums | Quote-only | Quote-only |
| Access | Own DSP, or as SSP via third-party DSPs | Own DSP (managed or self-serve), or as SSP via third-party DSPs |
Ownership facts: T-Mobile Newsroom 2025 Hivestack (Perion) 2026; roles: Vistar Media 2026.
The decision rule
- US place-based plan: start Vistar; its venue aggregation is the category benchmark (place-based).
- International flight: check which platform holds direct integrations in your specific markets and pick per market, not by brand.
- Either way: run the written all-in-CPM request from direct vs programmatic at both, and let the two answers compete.
Deep pages: Vistar, Hivestack. Mechanics: what is pDOOH.