StackAdapt
- Role
- Mid-market self-serve DSP with a DOOH channel and an advertised $2-$15 CPM claim
- Pricing model
- Self-serve DSP; advertises DOOH CPMs of $2-$15 on its own pages (a vendor claim about its supply mix, not an audited benchmark)
- Cheapest published rate
- $2 CPM (low end of StackAdapt's own advertised DOOH CPM range of $2-$15; treat as the vendor's claim) StackAdapt 2026
- Checked
- 2026-07-31 against www.stackadapt.com/
Examining the $2-$15 claim
StackAdapt advertises DOOH CPMs of $2-$15 on its own pages StackAdapt 2026. Treat it as what it is: a vendor's description of its supply mix, dominated at the low end by venue screens whose "impression" is an estimated exposure among people present, not a highway bulletin view. Against AdQuick's published $5-$18 billboard band AdQuick 2026, the low end mostly reflects cheaper place-based inventory, not the same screens at a discount.
Questions that make the claim testable
- Is the quoted CPM media-only, or all-in after platform and data fees? Get the all-in figure in writing.
- Which venue types make up the low end, and what impression multiplier does each carry (measurement)?
- What did your specific campaign clear at, by venue type, in the post-flight report? The claim is a range; your invoice is a fact.
Who it fits
Mid-market teams that want self-serve DOOH next to native, display and CTV without an enterprise MSA. For DOOH-only depth, a native stack still leads (Vistar, Hivestack); for enterprise seats, The Trade Desk. Route economics: direct vs programmatic; its claim sits on the rate board labeled as a claim, and pDOOH explains the pipes underneath.