Firefly

Mobile screens vs fixed boards

Car-top screens move with traffic, so targeting is route-based and geofenced: neighborhoods, dayparts and event perimeters instead of one fixed sightline Firefly 2026. That flexibility is the pitch. The measurement caveat rides along: impressions are modeled from vehicle GPS traces crossed with pedestrian and traffic density, a further estimation layer beyond fixed-board audits, so ask which measurement partner signs off the numbers (measurement).

Pricing status, plainly

Firefly publishes no rate card; campaigns are managed and quoted Firefly 2026. No car-top CPM band appears on this site because none is published anywhere we can cite. For reference points in the same family: taxi-top inventory is listed CPM-priced on Adomni's self-serve platform with its published ~$12 average eCPM across media types Adomni 2026, a useful cross-check when a quote lands.

Before you sign

• Get the all-in quote per market with the impression model named, in writing.
• Ask for route logs and play-level reporting; moving screens make verification harder, not optional.
• Coverage check: major metros only; a NYC plan can use car tops as street-level fill, a small-market plan usually cannot.

Format family: place-based. Entry floors elsewhere: minimum spend. Bands: rate board.