Captivate

The format

Screens in elevators and office-building lobbies, mixing news snippets with ads for a workplace audience Captivate 2026. Dwell is short but attention is captive and repeated: the same commuter sees the same loop several times daily, which builds frequency faster than roadside. The honest post-hybrid caveat in the same breath: building traffic is a function of return-to-office patterns, so ask for current, building-level traffic counts rather than pre-2020 audience decks.

Pricing and measurement

• Quote-only: no public rate card Captivate 2026; office networks sell managed campaigns by building list and flight.
• Impressions are venue-traffic estimates under OOH measurement rules Geopath Ongoing; the definition footnote from measurement belongs next to any office CPM in your deck.
• Reference band: office screens are part of the place-based family where StackAdapt advertises $2-$15 CPMs StackAdapt 2026; use it as a sanity check on quotes, labeled as the vendor claim it is.

Buying routes

Direct for sponsorships and category exclusivity; programmatic for reach, since office inventory lists through DOOH SSPs including Vistar. A B2B plan wanting office screens plus gyms and transit in one flight is the textbook programmatic case (route decision). Format family: place-based; bands: rate board.