Blip Billboards
Self-serve platformFloor: No minimum spend, published Blip Billboards 2026
- Role
- Self-serve per-play digital billboard buying with a published auction floor
- Pricing model
- Self-serve pay-per-play auction with daily budgets; pay only when the ad displays; no minimum spend or contracts
- Cheapest published rate
- $0.01 per 8-second play (published auction floor, 'starting at $0.01 per display') Blip Billboards 2026
- Recent changes
- Pricing page now shows real-time rates for 3,500+ billboards pre-purchase and cites a $3,953 national average for traditional 4-week leases ($250 rural to $100k+ premium) as its comparison anchor.
- Checked
- 2026-07-31 against www.blipbillboards.com/pricing/
How per-play bidding works
You set a daily budget, pick screens, and bid per 8-second play; the published floor is $0.01 per play and you pay only when the ad actually displays Blip Billboards 2026. Real-time rates for 3,500+ billboards show before purchase, so the price is transparent per screen per moment. No contract, no minimum. Popular screens at popular hours clear far above the floor; the floor is a real price on quiet screens at quiet times, not the price of Main Street at 5pm.
$20/day, worked
2,000
Plays at $0.01 floor
20 / 0.01, quiet inventory
~38
Plays at $0.52 median
Blindspot global median, for contrast
$600
30-day spend
Under Blip's $3,953 traditional-lease anchor
Floor and anchor: Blip pricing page. Median: Blindspot. Both in the register.
Per-play vs 4-week flights
- You trade guaranteed share-of-loop for spend control: a lease guarantees presence, an auction guarantees only your budget cap.
- Effective CPM depends on the screen's audited traffic; divide your per-play price by the unit's per-play impressions (ask for the Geopath figure Geopath Ongoing) to compare against the $5-$18 band AdQuick 2026.
- Strongest where inventory is quiet: small markets and off-peak hours, which is why Blip anchors our small-market page.
Against the marketplace model: AdQuick vs Blip. All entry floors: minimum spend. Format math: digital billboards. Try it in the planner.